When direct trade relationship is established, it allows farmers to have more control over pricing and to receive a more stable and fair income for their beans.
1. Increased income
By purchasing directly from coffee bean farmers, consumers can help ensure that farmers receive fair prices for their beans, which can help increase their income.
2. Better relationships
Direct purchases can help farmers build better relationships with their customers, which can lead to increased sales and customer loyalty.
3. Greater control
By selling directly to consumers, farmers have more control over the pricing and distribution of their beans.
4. Better understanding of the market
By interacting directly with customers, farmers can gain a better understanding of what consumers want and need in terms of coffee beans, which can help them adapt their farming practices to better meet those needs.
5. Better quality beans
Direct purchases can help ensure that farmers get a fair price for their beans, which can encourage them to invest in better quality beans.
6. Empowerment
Direct purchases can help farmers become more self-sufficient and empowered by giving them more control over their livelihoods.
7. More transparency
When farmers sell directly to consumers, there is more transparency in the supply chain, which can help consumers make more informed purchasing decisions and support farmers who practice sustainable and ethical farming methods.
8. Community development
Direct purchases can support small scale farmers, who often lack resources and access to the market, thus allowing them to invest in their community and improve overall living standard.
